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Address:	Asia China
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Updated on:	2014-11-13 14:20
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OLED

LCD is wonderful. OLED is even more wonderful.
TV of TV, the ultimate display!

OLED TV without additional source of light as each pixel in OLED self-generates light. LG Display’s OLED TV displays produces remarkable image quality. The black and white contrast ratio becomes infinite in addition to the richer color. Also OLED is superior in wide viewing angle because of WRGB technology.

Perfect image quality

15 years of technology advancement resulted in the best product competitiveness of LCD. OLED is the next generation display which raises the LCD technology by a level.

Comparison of conventional TV 5,000:1 and OLED TV infinite CR

Comparison of conventional TV 100˚ screen and OLED TV 160 ˚ screen viewing angles

Comparison of conventional TV 5ms response time and OLED TV 0.001ms response speed

Superior color and image quality for viewing the broadcasting at home

The technology implements the superior color and image quality for viewing the air channel broadcasting, IPTV, cable TV and movies at home to improve the viewer preference.

. 632 users indicated satisfaction with OLED TV, and 367 users indicated satisfaction with conventional TV. 420 users indicated satisfaction with OLED TV, and 259 users indicated Sensible with conventional TV. 262 users indicated satisfaction with OLED TV, and 271 users indicated Harmonious with conventional TV. 365 users indicated satisfaction with OLED TV, and 294 users indicated Natural with conventional TV. 439 users indicated satisfaction with OLED TV, and 411 users indicated Powerful with conventional TV. 294 users indicated satisfaction with OLED TV, and 151 users indicated Luxurious
with conventional TV. 450 users indicated satisfaction with OLED TV, and 448 users indicated Vivid with conventional TV. 477 users indicated satisfaction with OLED TV, and 156 users indicated Warm with conventional TV. 434 users indicated satisfaction with OLED TV, and 207 users indicated Comfortable with conventional TV. 472 users indicated satisfaction with OLED TV, and 203 users indicated Fancy with conventional TV. 584 users indicated satisfaction with OLED TV, and 527 users indicated Clear with conventional TV.

159 users preferred the red in OLED TV, and 26 users preferred the red in conventional TV. 164 users preferred the Green in OLED TV, and 33 users preferred the Green in conventional TV.107 users preferred the Blue in OLED TV, and 106 users preferred the Blue in conventional TV. 147 users preferred the Yellow in OLED TV, and 25 users preferred the Yellow in conventional TV. 150 users preferred the Black in OLED TV, and 95 users preferred the Black in conventional TV. 94 users preferred the Skin color in OLED TV, and 58 users preferred the Skin color in conventional TV.

* Conducted by Color Research Lab at Hongik University, N=100 (52 general population and 48 students majoring in color)
* Evaluation method - Comparison of LCD and OLED image qualities in general broadcasting (sum of evaluation in -3 ~ 3 point scale

True Curved Display

The technology implements the complete viewing angle without color change from top, bottom, right and left as well as the clean and clear image quality without light leak.

	Curved TV	Curved OLED TV
Viewing angle
Light leak

Best refined design

As the OLED TV does not require the backlight, it features the light, thin and most refined design.

- Thin and light weight enables the magnetic wall mounted TV.
- Pixel segmentation to enable the interior display TV to present the aquarium, fine art or oil painting at the standby mode.
- * UHD Module